Our Company


Our Team

Ballard Brands, LLC is a hospitality and food service business formed in December 2001 by brothers Paul, Scott and Steve Ballard after success in operating retail beverage franchises (Smoothie King and PJs Coffee) in Louisiana and North Carolina. After starting the Company with one restaurant and two coffee house franchises, the Company now owns, operates and manages restaurants and food and beverage concepts in 28 states and 3 countries.

The Company's restaurant portfolio includes retail brands WOW Café, PJ's Coffee of New Orleans, The Original City Diner, and Boardhouse Serious Sandwiches, Richard Fiske and Ole Saint. Through their Outstanding Management Group, the Company manages Eloisa Restaurant and Filmore in the Oaks. These brands collectively total nearly 155 locations in both traditional and non-traditional models and continue to grow. Ballard Brands also operates wholesale brand New Orleans Roast coffee, which is sold in grocery stores and featured in an array of locations, including restaurants, hotels, airports and convenience stores. Ballard Brands' corporate offices are located in Covington, Louisiana.

In 2018, Garces and Ballard Brands entered into a strategic partnership centered around providing inspired hospitality for all guests. The multi-branded group combines award-winning culinary with operational excellence for a remarkable customer experience through our restaurants, events and coffee divisions. Through this partnership, we strive to embrace our culture and passion.